Wisma AI

Platform

NarrativeIQ: From Discourse to Decisions

NarrativeIQ is Wisma AI's engine for turning public discourse into structured, decision-ready insight.

What We Monitor

Announcements & Events

Press releases, speeches, policy launches

News & Media

Mainstream, alternative, foreign outlets & podcasts

Online Discourse

Forums, social media, YouTube, community channels

The NarrativeIQ Suite

Three products, one intelligence engine — choose the depth that fits your needs.

Top Productivity Tool

NarrativeIQ Briefs

Periodic digests summarising public sources and analysing reactions from social media and forums.

  • Automated summaries with key mentions
  • Multilingual news clustering
  • Daily, weekly, or monthly delivery
Most Popular

NarrativeIQ Reports

Thematic or event-based reports covering relevant news, discussions, and strategic insights on specific topics.

  • Message impact & coverage analysis
  • Audience persona segmentation
  • Fact-checking & misinfo detection
Development in Progress

NarrativeIQ Platform

Self-service web application for rapid understanding of media alignments and timely sensemaking of crisis events.

  • Test hypotheses without third parties
  • Dynamic, real-time exploration
  • Custom reports for any stakeholder

How It Works

1

Sense

News, social media, and forums across languages

2

Understand

Themes, stances, and misconceptions

3

Reason

Agent-based narrative analysis

4

Validate

Human policy review

5

Deliver

Executive-ready insights

Outputs Built for Strategic Decision Making

Executive Summaries
Narrative Landscapes
Provenance & Traceability
Risk Frameworks
Comms Recommendations
Stakeholder Mapping

Solutions

Intelligence across the full decision lifecycle

Media & Narrative Monitoring

Understand how initiatives are perceived and how narratives evolve across your media landscape.

  • Brand & policy perception tracking
  • Thematic narrative analysis
  • Misinformation & negative narrative detection
  • Competitor & peer positioning

Crisis Early Warning & Reputation Risk

Detect and respond to emerging risks before they escalate into crises.

  • Early signal detection & triage
  • Rumour & misinformation mapping
  • Safety & security incident monitoring
  • Regulatory flashpoint alerts

Sentiment & Engagement Insights

Understand how different audiences interpret and react to your communications.

  • Audience persona segmentation
  • Sentiment shifts by community
  • Campaign impact tracking
  • KOL verbal footprint analysis

Methodology

Narrative-First Framework

We examine five layers of public discourse to deliver structured, actionable intelligence.

Narratives

How issues are framed in public discourse

Actors

Who shapes the conversation

Concerns

What people worry about

Evidence

Claims vs facts

Trajectory

Where discourse is heading

Responsible AI

Explainable Reasoning

Transparent AI decision-making processes

Human Oversight

Domain experts review all outputs

Data Governance

Strict data handling protocols

DPIA-Aligned Workflows

Compliance-ready processes

Case Illustrations

Each engagement produces a rich set of qualitative and quantitative analyses.

01

National Initiative Launch

Sample outputs

  • -Cross-media perception comparison
  • -Fact-checking matrix: stated vs reported
  • -Stance shift analysis (pre vs post)
  • -Communications rectification brief
02

Audience Persona Analysis

Sample outputs

  • -5+ audience persona profiles from real data
  • -Persona-specific concern breakdowns
  • -Segment-level sentiment analysis
  • -Targeted messaging recommendations
03

KOL & Stakeholder Tracking

Sample outputs

  • -Synthesised KOL quote timelines
  • -Viewpoint shift detection over time
  • -Stakeholder network mapping
  • -Cross-border narrative comparison

Find the right solution for your organisation

We tailor every engagement to your specific context and decision-making needs.

Book Agency Briefing